Zoe Rutland - Question 4 - Who would be the audience for your media product?

In order to find out who our audience was, we conducted audience research via a questionnaire. We came up with questions that would help us understand the psychographics, including their attitudes and interests, demographics such as their gender, age, race and occupation, and their lifestyle and consumption of media, in which such results helped us construct our opening so we could appeal to them as much as possible. Our film is recognisable for our audience, and we've catered to much of their preferences in order to attract them.